The Green Apple Blog

Many lessons can be learned from Google’s hiring and recruiting practices. Consider this:

• Keep em’ Fed: They have 11 FREE gourmet cafes
• Keep em’ Healthy: There are gyms, massages, language classes, and more for the body and mind.
• Errands at Work? Google takes care of some basic health care, laundry, hair cuts and other needs

How can you apply this to your business?

• Hire a concierge service, for around $25-$35/hr like this one in Jacksonville - East Coast Concierge. (we did their web site).
• Do something that is not too expensive and unexpected - like pay for a haircut, a massage, etc…
• Give employees some flexibility to run errands on the job. You should be measuring them by productivity, not by how long they sat in their office chair!

Check this amazing video from CNN, scroll down in this blog post.

According to Opus Research, about 60% of all SMBs do no online marketing. The ironic thing is many small business consider their website as important as other forms of advertising even though they do not actively drive traffic there.

Opus research writes “as a practical matter, Web sites without some other marketing element (e.g., SEM/SEO) aren’t particularly effective in reaching audiences.”

So what’s holding you back? Time and effort, perhaps? Hire a company like Create Web Studios to do an initial Search Engine Marketing campaign for you. The costs to getting in are very low when paired against print, broadcast, and radio.