The purpose of this series of posts is to give real insight into what it takes to launch an Internet Marketing campaign using Google Adwords. This blog entry chronicles Larry Bassani and Jeff Venn’s journey to use their own expertise: Internet marketing and web design - to generate new business.

Meet Jeff Venn a Web Developer

My name is Jeff Venn and I own a web design company. For a little over 2.5 years we have made almost all our money off of website designs, website re-designs, and website programming. When it comes to websites we understand inside and out what makes them work and apply the basic principles of search engine optimization to many of the sites we do. Recently, we teamed up with Larry Bassani to expand into the world of driving new traffic to your website using the principles of Internet Marketing.

Meet Larry Bassani - Internet Marketeer

As far as driving new traffic to websites, I (Jeff) am rich in theory, and lacking in practice. When I met Larry Bassani through a mutual client, I knew we had a good fit. He doesn’t do any of the stuff we do and vice versa. His expertise began working in advertising agencies when direct mail was the hot new thing. He remembers working for a large commercial bank a blasting thousands of direct mail pieces out and analyzing the responses. Google Adwords has taken off where direct marketing left behind - except instead of blindy blasting to a large demographic you can find people exhibiting the behaviors that signal they are ready to buy. How? If a small business owner types in “professional website design”, they are letting Larry and me know they are in the business of getting a professional website. So why not serve up an ad via Google Adwords and have them check out our services at www.createwebstudios.com?

So this is our adventure… What has our Google Adwords process been so far?

1. Start with a solid website - we already had that at www.createwebstudios.com.

2. Build out specific pages for the Internet Marketing campaign. You can check them out by clicking below. Hit your back button to come back to this post.

Internet Marketing and Search Engine Optimization

Pay Per Click

Google Adwords

3. Set up 5 Google Adwords groups, which you can see below.

Our Google Adwords Campaign Day 1

4. Setup the keywords to drive these groups along with bid prices

5. Turn it on.

So how did we fair? Check the follow up post.